- March 13, 2018
CLIENT: American Homebrewers Association
ART DIRECTION: Luke Trautwein
CHALLENGE: Over 1.2 million people brew their own beer in the United States and the goal of the American Homebrewers Association is to continue to spread to joy of that hobby.
In 2016 they created an app to deliver homebrew recipes, money-saving deals and local info on breweries, beer bars and homebrew supply shops. Each section of the app needed an illustration that conveyed the topic visually.
Using existing graphic styles that had been developed I created a total of 45 images for a wide range beer specific topics from bottling to mead to cooking with beer.